For those who value cosmetics that deliver results rather than promises, the verdict this year was placed firmly in professional hands. We are especially proud that, after rigorous efficacy testing, NiKEL received the prestigious title of The Best Croatian Brand. This award confirms that its benefits are recognised by medical specialists, even in exceptionally strong competition.
The most reputable dermatologists, nutritionists and aesthetic surgeons gathered once again for Estetica Premium Product 2025, the only Croatian beauty competition where winners are selected exclusively by experts.
WORD FROM THE DERMATOLOGISTS
Jolanda Kanižaj Rajković, MD, Specialist in Dermatovenerology
NiKEL – WINNER – “The passion of Mirjana Brlečić, MPharm, for her products is evident in every formula, in the branding and on the website. I value the personal approach, professionalism and accessibility, all of which are reflected in the effectiveness of the products themselves. I also appreciate that each product on the website is paired with complementary care suggestions. In addition to being produced in Croatia, NiKEL uses plants from our region – rose, daisy, immortelle – which, in my opinion, makes it the leading Croatian brand.”
Nevia Delalle, MD, Specialist in Dermatology and Venereology
THE BEST CROATIAN PRODUCTS – NiKEL – “A constant pursuit of perfectly effective ingredients. Research into their composition and efficacy is Mirjana Brlečić’s mission. NiKEL was created from the desire to develop natural skincare that combines pharmaceutical expertise with the healing herbs of the Croatian Mediterranean, without unnecessary additives or preservatives. The brand maintains consistent quality, follows the latest trends and continually introduces something new and surprising. Since 2004, NiKEL has been the most awarded Croatian cosmetic brand, with more than 50 gold medals from innovation competitions across Europe, Asia and America.”
Jelena Jakić, MD, Specialist in Dermatology and Venereology
THE BEST CROATIAN PRODUCT – “NiKEL stands out for its cosmetic laboratory and strong pharmaceutical foundation. The focus is on innovative formulas, often featuring patented plant extracts. The products are typically positioned in a higher price range as dermocosmetics designed to address specific skin concerns. NiKEL is particularly recognised for its facial oils, serums and targeted treatments. It is an excellent choice for those seeking high-quality, scientifically supported natural cosmetics to help manage specific skin issues.”
User experiences
Great cleansing gel! I have been using it for almost a year in the morning and evening. Great for oily skin, without unnecessary drying.
I use a lot of Nikel products (Makeup Remover, Rose Tonic, Moisturizing Rose Cream, Carnosine Cream, Rose Bath, Eye Oil, Chestnut Eye Cream, Face Wash Gel, Silky Sun Sunscreen Milk). All products are excellent. Praise!
Perfect for my sensitive acne-prone skin, it nourishes, cleans, not dries out and most importantly I don’t have a feeling of tightness on my face.
After the trip my facial skin was full of pimples. After using this lotion and Nikel Evening Primrose Oil, all the pimples disappeared! All praise for the products!
The best ever! I got rid of blackheads and subcutaneous pimples that couldn’t even be squeezed out. The skin is not tight or dry, the gel is phenomenal!
I have been using the products for a year, they are excellent and the prices are realistic. Praise!!!!!
NOTE: We do not verify whether reviewers have actually purchased or used the products. Customer comments reflect their freedom of expression and right to information, helping other consumers become familiar with the features, benefits, and drawbacks of products before purchase. The following reviews are solely the opinions of the authors, and "Priroda lijeći" bears no responsibility for their content or the accuracy of the information.