For those who value cosmetics that deliver results rather than promises, the verdict this year was placed firmly in professional hands. We are especially proud that, after rigorous efficacy testing, NiKEL received the prestigious title of The Best Croatian Brand. This award confirms that its benefits are recognised by medical specialists, even in exceptionally strong competition.
The most reputable dermatologists, nutritionists and aesthetic surgeons gathered once again for Estetica Premium Product 2025, the only Croatian beauty competition where winners are selected exclusively by experts.
WORD FROM THE DERMATOLOGISTS
Jolanda Kanižaj Rajković, MD, Specialist in Dermatovenerology
NiKEL – WINNER – “The passion of Mirjana Brlečić, MPharm, for her products is evident in every formula, in the branding and on the website. I value the personal approach, professionalism and accessibility, all of which are reflected in the effectiveness of the products themselves. I also appreciate that each product on the website is paired with complementary care suggestions. In addition to being produced in Croatia, NiKEL uses plants from our region – rose, daisy, immortelle – which, in my opinion, makes it the leading Croatian brand.”
Nevia Delalle, MD, Specialist in Dermatology and Venereology
THE BEST CROATIAN PRODUCTS – NiKEL – “A constant pursuit of perfectly effective ingredients. Research into their composition and efficacy is Mirjana Brlečić’s mission. NiKEL was created from the desire to develop natural skincare that combines pharmaceutical expertise with the healing herbs of the Croatian Mediterranean, without unnecessary additives or preservatives. The brand maintains consistent quality, follows the latest trends and continually introduces something new and surprising. Since 2004, NiKEL has been the most awarded Croatian cosmetic brand, with more than 50 gold medals from innovation competitions across Europe, Asia and America.”
Jelena Jakić, MD, Specialist in Dermatology and Venereology
THE BEST CROATIAN PRODUCT – “NiKEL stands out for its cosmetic laboratory and strong pharmaceutical foundation. The focus is on innovative formulas, often featuring patented plant extracts. The products are typically positioned in a higher price range as dermocosmetics designed to address specific skin concerns. NiKEL is particularly recognised for its facial oils, serums and targeted treatments. It is an excellent choice for those seeking high-quality, scientifically supported natural cosmetics to help manage specific skin issues.”
User experiences
I have words of praise for Nikel, I have been using Rose tonic for a long time, and more recently Hyaluron serum and Hyaluron cream with vitamins c + e. I have oily but dehydrated skin that has suffered miserably with various creams, tonics .... but since I met Nikel I am very satisfied and happy that Croatia produce top quality skin cosmetics because my skin has breathed .... once again everything praises!!!!
Delighted. Hyaluron C + E cream, wild rose oil. I only recently heard about Nikel cosmetics and decided to buy these two products. Not tested on animals, quality ingredients and more Croatian products. I will definitely buy more products. In store didn’t have a Nikelhydris Moisturizer Eye Cream Tester, so when I find it I will put it on my shopping list.
My skin is soft. Perfect for make-up. I'm just happy.
I am most satisfied with the Hyaluronic line. My skin is hydrated, it gives me enough moisture. I am very satisfied. Everything is great for me.
I use the Rose tonic only of all the tonics. Hyaluron oil perfectly cleanses my make-up. Hyaluron C + E cream perfectly hydrates my face. When I get allergies and rashes from other creams, I always come back to Nikel.
I use Hyaluron cream for the day and Hyaluron cream for the night, and Eye Oil. I am satisfied and coming back again!
My skin is nourished and soft. Before the cream I put evening primrose oil and notice the radiance of the skin!
The best cream so far! It smells wonderful, has a perfect texture and my skin has improved elasticity.
The only cream whose scent doesn't bother me is also very good for my face.
I became a big fan of Nikel cosmetics because after many years I finally found everything that suits my skin perfectly!
NOTE: We do not verify whether reviewers have actually purchased or used the products. Customer comments reflect their freedom of expression and right to information, helping other consumers become familiar with the features, benefits, and drawbacks of products before purchase. The following reviews are solely the opinions of the authors, and "Priroda lijeći" bears no responsibility for their content or the accuracy of the information.