For those who value cosmetics that deliver results rather than promises, the verdict this year was placed firmly in professional hands. We are especially proud that, after rigorous efficacy testing, NiKEL received the prestigious title of The Best Croatian Brand. This award confirms that its benefits are recognised by medical specialists, even in exceptionally strong competition.
The most reputable dermatologists, nutritionists and aesthetic surgeons gathered once again for Estetica Premium Product 2025, the only Croatian beauty competition where winners are selected exclusively by experts.
WORD FROM THE DERMATOLOGISTS
Jolanda Kanižaj Rajković, MD, Specialist in Dermatovenerology
NiKEL – WINNER – “The passion of Mirjana Brlečić, MPharm, for her products is evident in every formula, in the branding and on the website. I value the personal approach, professionalism and accessibility, all of which are reflected in the effectiveness of the products themselves. I also appreciate that each product on the website is paired with complementary care suggestions. In addition to being produced in Croatia, NiKEL uses plants from our region – rose, daisy, immortelle – which, in my opinion, makes it the leading Croatian brand.”
Nevia Delalle, MD, Specialist in Dermatology and Venereology
THE BEST CROATIAN PRODUCTS – NiKEL – “A constant pursuit of perfectly effective ingredients. Research into their composition and efficacy is Mirjana Brlečić’s mission. NiKEL was created from the desire to develop natural skincare that combines pharmaceutical expertise with the healing herbs of the Croatian Mediterranean, without unnecessary additives or preservatives. The brand maintains consistent quality, follows the latest trends and continually introduces something new and surprising. Since 2004, NiKEL has been the most awarded Croatian cosmetic brand, with more than 50 gold medals from innovation competitions across Europe, Asia and America.”
Jelena Jakić, MD, Specialist in Dermatology and Venereology
THE BEST CROATIAN PRODUCT – “NiKEL stands out for its cosmetic laboratory and strong pharmaceutical foundation. The focus is on innovative formulas, often featuring patented plant extracts. The products are typically positioned in a higher price range as dermocosmetics designed to address specific skin concerns. NiKEL is particularly recognised for its facial oils, serums and targeted treatments. It is an excellent choice for those seeking high-quality, scientifically supported natural cosmetics to help manage specific skin issues.”
User experiences
Best of all, for my very sensitive skin that is always missing something. I don't have enough words of praise. Well done Nikel!
I love this cream!
With this cream, I use evening primrose oil and eye oil. My skin has become brighter and softer! I am very satisfied.
I finally found the perfect cream! Extremely hydrating, and non-homogeneous, perfect texture. I have combination and dehydrated facial skin that results in dryness on oily or combination skin cosmetics, and often reacts to dry / dehydrated skin creams by breaking out pimples as a result of clogging pores or simply “lying down” on the skin without visible hydration. I’ve tried all sorts of textures and uses, from well-known pharmacy brands, through acclaimed natural to ultra-expensive acclaimed ones, tired of studying ingredients, researching, and wasting money. Although I have known about this brand for a long time, I have not tried their products until recently. Very little information and product reviews can be found online (by which I choose what to buy, given the sea of brands and products today) and I think that given the quality and the huge rewards there is not enough media attention. I'm sorry I didn't decide to try your cosmetics before. In addition to this cream, I must also praise evening primrose oil, which I sometimes use before, and an eye serum with an ideal mild texture. I warmly recommend all three products to girls / women reading these reviews.
NOTE: We do not verify whether reviewers have actually purchased or used the products. Customer comments reflect their freedom of expression and right to information, helping other consumers become familiar with the features, benefits, and drawbacks of products before purchase. The following reviews are solely the opinions of the authors, and "Priroda lijeći" bears no responsibility for their content or the accuracy of the information.